About Isa Interior

Isabelle Robyns runs in Maenam where her business concept incorporates a design studio, a showroom and a production facility. Both customer service and creating workable designs for her customers are very important to Isabelle.

She says, "The time I spend with my clients is essential as I am an extension of their imagination and translate their tastes into reality. I study the colors and compositions, get the customer's vision and then add it all together."

Along with offering a more feminine elegant look, she believes that the most important elements in any house revolve around using art and quality fabrics, furnishings and furniture. To stay current in a very competitive marketplace, Isabelle says, "My company represents itself through its creativity and dynamism, so I regularly restructure our collections and am constantly designing new furniture and atmospheres."

To do this, she is always looking for something new and one of her interests for 2011 is concept design where she envisions a house or a hotel or restaurant project and then designs it from logos to linens. She says, "I like to take a customer's theme and then build a story around it. I also make sure the design balances with the environment as I want them to blend and complement each other, not clash."

Following her goal to offer her clients high-quality products, she's also made recent changes with her furniture suppliers. She found innovative Thai designers who are doing custom work with carvings and different types of fabrics and materials and is very excited about working with them as they are bringing Thailand up to a new level.

Along with offering a more feminine elegant look, she believes that the most important elements in any house revolve around using art and quality fabrics, furnishings and furniture.

Isabelle is still very involved in creating the "wow" factor in all her projects and says, "This is achieved during a project's finish when I can get in there and take in the total vision of the rooms with their different angles and views and then emphasize them."

With her varied background which included a stint as a fashion designer in Milan and as a window dresser, she likes to play to her strengths which she says are "using the elegance of fashion, the eye-catching qualities of window dressing and my background in color studies and design."

For 2011, she's moving away from the big things and going for subtlety in her "wow" factor using simple, unassuming aspects with lots of smaller effects that tie everything together and make the project stand out as a whole.

In describing her current furniture designs, Isabelle says, "I still like furniture with minimalist lines, nothing too over designed and favor an exotic mixture of contemporary design with an oriental touch using whitewash and light colors."

In fabrics, she says there's an existing trend towards floral print patterns, however, she feels that they can be overused and is careful to balance them with other design elements.

She'd rather explore monochrome or single color degradation - taking a color and then moving from one hue to another. This can be done with everything from curtains and cushions to linens and towels.

Her art choices have also changed a bit too, last year Isabelle liked to use fabric instead of art - haute couture fabrics with technical structure used in runway pieces as wall hangings and even antique clothing.

For 2011, she's shifted towards using classic images and styles painted on different mediums like wood panels- where everything is a bit muted and toned down.